Helping You Surf the Next Wave in Digital Marketing
Conquer Answer Engine Optimization and utilize AI to become the sole authority in your field
GOOGLE’s Grip is Slipping
In October 2024, Google's global search market share reached 89.33%, its lowest level since March 2014.
AI-driven Search Generative Experience could reduce organic search traffic by 40%, as users obtain answers directly from AI summaries without visiting source websites.
Over the past six months, certain industries have experienced up to a 50% decrease in organic search traffic from Google.
Estimates show that websites focusing on informational content have seen organic traffic declines ranging from 18% to 64%, attributed to AI.
By 2026, traditional search engine volume is projected to decrease by 25%.
Educational technology company Chegg reported a 49% drop in non-subscriber traffic in January 2025, attributing the decline to AI-generated overviews.
AI Search Adoption
In 2023, approximately 13 million U.S. adults used generative AI as their primary tool for online searches, with projections estimating this number will exceed 90 million by 2027.
72% of voice-activated speaker owners use AI voice search to find information on local businesses.
In 2023, approximately 13 million U.S. adults used generative AI as their primary tool for online searches. This number is projected to surpass 90 million by 2027.
The presence of AI Overviews is expected to lead to a 60% decrease in average CTRs, potentially resulting in a 30% reduction in organic traffic across websites.
The average dwell time on AI-enhanced search result pages is 23% longer than on traditional search result pages
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Our content isn’t just surface-level insights—it’s a deep dive into the mechanics of how AI-generated results are reshaping search, the specific techniques you need to optimize for AI-driven platforms, and practical step-by-step guidance to apply these strategies immediately. We share real-world experiments, case studies, and data-driven results so you can see exactly what works and why. Whether you’re an entrepreneur, content creator, marketer, or just someone who wants to understand the next evolution of search, these videos will give you the edge most businesses still don’t know they need.
Riding the “Current” Flow of Organic Traffic
The internet is like a massive, ever-changing river, and traditional SEO was about building dams to divert traffic your way. But the floodgates are opening, and AI search is now shaping the current itself. Businesses that understand AEO aren’t trying to force traffic anymore—they’re positioning themselves where the water naturally flows, ensuring a steady, unstoppable stream of leads.
The Wild West of AI Search—We’re Mapping the Territory
The rise of AI-driven search is here, but nobody truly knows the rules—because they’re still being written. Our Skool community is the first of its kind, dedicated to pioneering Answer Engine Optimization (AEO) before it becomes mainstream. While others claim expertise without real results, we’re breaking down what actually works through months of deep research, experimentation, and strategic implementation. This is an opportunity to be ahead of the curve, shaping how AI decides what brands and websites deserve the top spot in search responses.